Build A TikTok Following As A Music Artist
TikTok is not for everyone, but if you are trying to build your following, it may just be the best new platform to invest your time on. TikTok has been an influential medium for young, independent artists to share their talents and love of music to millions. With a growing captive audience amongst the pandemic, there are no signs of it slowing down. In order to increase viewership, follow some of these tips to promote your music.
Draw your audience in
As viewers scroll, you only have a few seconds to captivate your audience until they choose to keep scrolling. Pay attention to trends and have fun with it! Look at what songs are circulating and consider doing a cover of one of those songs. But also remember to tweak it in a way that highlights your musical artistry and makes you unique.
Authenticity is crucial
There are many individuals out there trying to build a name for themselves using social media. That's why it is easy to want your most authentic self to shine thro. Post short videos of you singing, playing an instrument, or talking about the story or musical approach to your lyrics and sounds.
Variety is important
Mix things up every once in a while to keep your audience intrigued. Below are a list of suggestions:
Short previews of songs
Duet with fellow artists
Livestream and do a Q&A with your followers
Don’t give up
It sounds cheesy, but persistence is key to gaining followers. Being active online will keep your audience engaged and more likely to invest their energy in supporting you in the future. Just remember to still place emphasis on quality over quantity on the curation of music content.
Don’t forget about sharing on other social platforms
It is easy to share a TikTok video on other social media platforms. This makes it easy to share your content amongst a wider array of followers. A piece of advice is to keep a consistent username handle amongst the platforms for easy searching.
SOURCES
“10 Ways To Be A Successful As A Musician On TikTok” - RouteNote.com